Competition is intense. Yet, whether you are a smallholder farmer, a medium-to large-scale farmer, a high-tech grower, or a seed distributor, you can overcome this challenge. How? By standing out from your competitors. Here are Sakata’s suggested strategies.
Offering unique varieties
Providing a unique product can make a significant difference in a mass market.
It helps you get customers’ attention and ultimately sell at a better price.
Sakata creates highly differentiated products, for which the company is unrivalled. Here are three examples:
Although pink tomatoes are popular in Russia and Uzbekistan, they are still a highly innovative product for other markets. Sakata offers a nice selection of pink tomato varieties. Some are already available, such as Pink Paradise, which is the market leader.
Others are currently in the trial phase but show great promise. One such variety is TMP619014, which will offer a higher level of tolerance to TYLCV than other varieties while maintaining high yield and great taste.
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Specialty tomatoes are now commonplace, but few stand out like Chocostar!
This variety, which also shows resistance to ToBRFV, delivers superior quality in terms of taste, shelf-life and colour. It is the best brown tomato on the market!
Why not shake things up? By incorporating a fruit – yes, a fruit! – into your crop production. And not just any fruit: F1 strawberries! Sakata is currently developing strawberries that can be grown from seeds, resolving several issues such as disease infection and seasonal restrictions. These F1 Sakata strawberry varieties will be available soon. Don’t miss this great opportunity to stand out!
Offering unique resistance
You can stand out by offering varieties with distinctive features.
But also, by offering varieties which stand alone in resisting crucial diseases.
Two very recent examples to share with you. Orionit F1, the only butternut resistant to Didymella, and Aurora F1: this beet variety is the only one on the market to be resistant to both Rhizomania and Rhizoctonia.
Offering trendy varieties
Bring colorful vegetables to your plate.
Choose from among some of Sakata’s coloured vegetables:
You need information or have requirements? Our team is ready to provide you with the necessary support and guidance to help you achieve your production goals.
Latest news
Open Days 2024
At Sakata Seed Southern Africa, we organize these Farmers Days every two years. Our diverse audience included both large-scale and small-scale farmers, retailers, processors, seedling growers, students, and esteemed government officials.
Fruit Logistica 2024
From 7 to 9 February 2024, meet Sakata experts Hall 8.2, stand B61, and get your projects off the ground.
Chocostar F1
Discover this high-yielding brown specialty tomato with intermediate resistance (IR) to ToBRFV.
Farmer’s Days 2024
from 13 to 16 February 2024, we hosted our much-anticipated Farmers’ Days event in Lanseria, Gauteng, South Africa